Insights

Digital transformation is a combination of organisational, behavioural and technical transformation. It's not just about buying digital tools, although they have their place; the main determinant of success is leadership. Some thinking on succeeding with transformation is set out in these articles. You should find these insights thought provoking.

Do you have enough fun in your business?

Do you have enough fun in your business?

Having fun in your business increases motivation, helps you to provide great customer service, attract and retain talented employees, and ultimately will increase your profits. Business is a serious endeavour, but here are eight ideas for having more fun, and making more money too.

Data-driven personalisation

Data-driven personalisation

Data-driven personalisation is a key area of growth for marketeers, knowing enough about someone to be able to deliver a relevant message to them at the right time - a world away from generalised broadcast mailshots.

The truth about Agile

The truth about Agile

Agility is about leadership. Agile practice in the technology world has become purely following the method, rather than acceptance of the spirit, intention and principles, where its true value becomes evident. We discuss a number of success principles, to address the engineering waste we now see.

Embracing chaos

Embracing chaos

We must recognise that despite our desire to control everything, we cannot. Simple principles can allow complex and dynamic situations to be managed successfully. By giving your staff autonomy to make decisions, backed up by tried and tested rules of thumb they will succeed where controls fail.

Project to Product Transformation

Project to Product Transformation

Companies must pivot from a project-dominant model to one that builds products. One in which finite timing, discrete funding and tight control are replaced by a continuously funded product development team that is empowered to experiment, explore and meet real-world customer expectations.

Data and analytics informed transformation

Data and analytics informed transformation

Data and analytics provide valuable, actionable insights from both inside and external to your organisation. This gives clarity on internal operational efficiencies, and also on new opportunities that play best to your strengths. These insights help you build the right digital capabilities.

How to be a Citizen Data Scientist

How to be a Citizen Data Scientist

Data is an asset that organisations have not learned how to exploit. Citizen Data Science empowers your teams to use analytics to solve problems and achieve measurable commercial outcomes. We look at some of the opportunities for team members to use relatively simple tools to assist decision making.

What is Digital Transformation?

What is Digital Transformation?

To cope with asymmetric disruption and stay relevant as markets and consumers change, companies must pivot to become product-led, opex-funded, cross-functional, customer-centric value deliverers. We need empowered staff, self-directing teams, enabling technology and a joined-up internal value chain.