David Seacombe
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The Ethical Leader's Manifesto
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The Ethical Leader's Manifesto

Discover The Ethical Leader’s Manifesto - 48 powerful principles for leading with integrity, clarity, and compassion. It’s not about control, but influence with purpose. Inspire trust, elevate others, and leave a legacy that outlasts titles. Real leadership starts from within.
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David Seacombe
Social Knowledge Management
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Social Knowledge Management

Knowledge must flow freely across and beyond an organisation to get the best value from people. Knowledge management has been too constrained by the pre-determined path of a hierarchical structure, and leaders' concerns with losing control. We set out the benefits of becoming a social business.
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David Seacombe
A Product-Aware Organisational Structure
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A Product-Aware Organisational Structure

We believe that time-honoured organisational structures and funding methods are no longer relevant. In order to create a customer-centric business it's time to pivot the organisation and place Enterprise Architecture, Product Management and Engineering at the heart of the company.
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David Seacombe
Enterprise Architecture
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Enterprise Architecture

Companies undergoing digital transformations will continue to build new systems. The whole approach should be architected to provide a clear view of strategic intent, future operational efficiencies and cost-effective IT, avoiding loss of control, excessive complexity or unchecked cost.
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David Seacombe
Product Management
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Product Management

Product Management is an function that guides every step of a product’s lifecycle, from proposal, to positioning and pricing - focusing on customers, what attracts them to the product, and how value will be generated.
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David Seacombe
Engineering
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Engineering

The term ‘engineering’ may describe our understanding of the world and ability to invent, design, and build things to solve problems and achieve practical goals. In our world we use engineering teams to create products, built within an enterprise architecture.
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David Seacombe
Products, Architecture & Value
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Products, Architecture & Value

Driven by innovation, competition and/or acquisition, the design of products has become more complicated and they are introduced to the market at a quicker pace. We need to ensure that our products are properly architected and we need to stay focused on the value that they deliver to our customers.
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David Seacombe
Organisational culture: shifting gears to accelerate change
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Organisational culture: shifting gears to accelerate change

Organisations must pivot to respond to significant trading uncertainty. Their ability to pivot may be compromised by a lack of readiness in the change team and unhelpful behaviours amongst the staff. We discuss what must change.
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Ram Ramhewa
The Universal Purpose of a Company
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The Universal Purpose of a Company

A single-minded focus on profits has caused shareholder capitalism to become increasingly disconnected from the real economy and societal impact. Stakeholder capitalism, which positions private corporations as trustees of society, is a strong response to today’s social and environmental challenges.
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David Seacombe
The Three Laws
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The Three Laws

Building a customer-centric digital organisation that is focused on delivering value to your customers needs new and agile ways of working. Let's explore the Three Laws.
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David Seacombe
The Law of the Customer
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The Law of the Customer

Customers no longer line up meekly at our shop door, impatient to buy what you have to offer. You need a team who are constantly alert to discussions about your brand or products on third-party sites or social networks, and who build connections and understand what customers truly want to buy.
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David Seacombe
The Law of the Small Team
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The Law of the Small Team

Small teams are essential to create a customer-centric company. With self-organising leadership and alignment to the overall product roadmap, they are given the autonomy to decide what to build, how to build it, and how to work together while building it.
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David Seacombe
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